Event notifications is a message service that automatically notifies your application of events related to your campaign emails. Using this service can be used to automate back-office and administrative functions.
There are 4 types of notifications:
Knowing if a certain user opened any of the emails you've sent him over the last 2 years can be useful for clearing your lists. Also, to know the group of users who are most responsive to your emails, might be useful for your crowdfunding, or Facebook-like campaign.
This essential information might exists in your external CRMs or ESP providers, but it usually does not interact with your in-app retention needs.
You create a listener page on your website and then specify the URL of the listener page in your app settings. When email event happens, MailSurgeon sends a POST containing information to that URL. Your listener then detects and processes messages according to your application needs.
To implement an event notification, you'll need to perform the following tasks:
1. Setup your App:
Under your App settings, enable event notification, and provide listener URL:
2. Setup your campaign:
Under your campaign setup, enable notification, and provide unique notification name - it used for your listener to differentiate between multiple notifications:
3. Build your listener:
Your listener needs to handle a receipt of POST message with the following parameters:
|notification||String||1 of 4 options: